In this article a conversation with Nel de Jager, the street manager of the best shopping street in the Netherlands, the Haarlemmerstraat/dijk.
How did the rediscovery of urban qualities play a role in the improvements of the street? What was the turning point?
“When the urban renewal was some years in process and new larges homes were built in area, you noticed that more and more people wanted to stay in the city and didn’t want to leave. People got the opportunity of having a larger home in the city. Result of this was the return of purchasing power and with it the retailers, and that again attracted new people to the street.”