An article by Samar Héchaimé, a user experience strategist, planner, brand strategist, designer, ethnographer and wayfinder, and she has worked and lived in the USA, China, across Europe and the Middle East.

She explains the concept of wayfinding in the city by deciphering and navigating the plinth. Trough signage people expect to abstract the city and all its plinths into a predetermined set of destinations or landmarks. Héchaimé assumes that those are the main destinations any one person would need to go to in this particular city. By using a series of breadcrumb signs people decide to go left, right or forward. The experience of a city is being influenced by what happens in the moments along the way, also known as in-between experiences. Héchaimé tells the reader about these perceptions and the influence of the urban plinth while in a city.

“(…)Therefore anywhere we head to a new place, it unravels itself to our eyes through the same lens we have learned to read our city and its street level. Nevertheless not all cities are gridded or pierced, so in the distinctive manner from our culture, we perceive and decipher places through the cognitive method and landmarking we uniquely understand.”

Click here to read and download this article


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